"We are delighted to be working with Cameron and his team at Dirty martini on this year's Festival. We recognised that our approach to marketing the festival needed to change to reflect the modern challenges with a focus on online and digital" - Michael Caines MBE DL
Months of planning came to fruition for us recently, as an Exeter based creative marketing agency, we have been handed the exciting baton that is the Exeter Festival of South West Food & Drink. In just a few short years, we have gone from a ‘one-man-band’ marketing agency blossoming into a strong team of professionals, working hard to shout about the bustling business and event scenes that Exeter boasts.
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The pairing of the Festival and ourselves may seem like a natural fit to many. After years of our work with local hospitality hotspots, we have also branched out into representing a range of businesses that make up the array of industries that Exeter offers. Being able to combine our natural flair for hospitality with strategic business processes, are skills that are seeing us take the Festival to new ‘leafy’ heights.
We are working closely with Festival head honcho, Michael Caines, which has enabled us to introduce the new plant-based focus that many of the Festival exhibitors will have. This advancement, combined with the banishing of any single-use plastic from the Festival, we feel, really represents our knack of bringing our clients inline with consumer desire and demand. The favourite meat-based exhibitors will still hold fort at the Festival long-attending visitors. Yet the combination of traditional and new ideas to create something unique is the goal for us; as it is with all of our clients.
Festival front-runner, Michael Caines, has commented “We are delighted to be working with Cameron and his team at Dirty martini on this year’s Festival. We recognised that our approach to marketing the festival needed to change to reflect the modern challenges with a focus on online and digital, thus allowing us to engage with more festival-goers and promote ticket sales ahead of the years event and allow us to give some measurability back to our sponsors with regards to engagement and reach, whom without we simply couldn’t host this not for profit event”.
This year’s Festival takes place between Friday 8th May – Sunday 10th May, choc-full of chef demonstrations and quality food from across the region, as well as plenty of local tipples to compliment the live music throughout the afternoon and into the evenings.
Obtaining this contract has marked the beginning of exciting advancements for us, we have also just received a nomination for the prestigious Exeter Living Awards. In such a competitive city, we have stayed true to our creative-led marketing approach, whilst integrating data-driven practises, allowing us to offer marketing solutions that really deliver results to Exeter businesses.